Copywriting & Brand Storytelling

I’m a writer, editor and brand storyteller working across fashion, film, music, journalism and creative campaigns.

Based in Byron Shire / Northern Rivers, I’m available for full-time, freelance and remote writing, copywriting and brand roles.

I help brands, agencies and publications shape clearer language, stronger stories and a more distinctive voice — from campaign copy and press releases to interviews, editorial features, brand stories and founder-led content.

Culture-led copywriting for a changing brand landscape

Brands are no longer built through polished slogans alone. Audiences are more visually literate, more sceptical of empty marketing language, and more drawn to stories that feel specific, intelligent and alive.

I work with new and evolving brands to help them find language that carries both clarity and character. My approach sits between copywriting, editorial thinking and cultural observation, shaping words that can sell, inform, position and connect without flattening a brand’s identity.

Work with Sonny

  • "Sonny approaches his writing with the utmost professionalism - with sensitivity for his subject, a unique flair and care for detail".


    Lesleigh Jermanus - Alémais Founder and Director

  • “As Commissioning Editor of The Margate Mercury, I could always rely on Sonny to write honest, insightful features - and always within the deadline. His strong sense of social justice, fairness and compassion means he always brings fresh and relevant ideas to the table”.

    Twinkle Troughton - Head Editor at The Margate Mercury

In-person and remote options

Byron Shire / Northern Rivers, NSW
Available for full-time, freelance, remote writing, copywriting and brand roles.

Email: sonnyandhispen@gmail.com